<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Dole v. &#8220;Bananas!*&#8221;</title>
	<atom:link href="http://christinearena.com/2009/11/dole-v-bananas/feed/" rel="self" type="application/rss+xml" />
	<link>http://christinearena.com/2009/11/dole-v-bananas/</link>
	<description>Christine Arena</description>
	<lastBuildDate>Thu, 19 Jan 2012 06:26:19 -0700</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: Computer Offers</title>
		<link>http://christinearena.com/2009/11/dole-v-bananas/comment-page-1/#comment-141</link>
		<dc:creator>Computer Offers</dc:creator>
		<pubDate>Wed, 13 Jan 2010 07:32:02 +0000</pubDate>
		<guid isPermaLink="false">http://christinearena.com/?p=247#comment-141</guid>
		<description>My husband would fall in love this website. We were recently talking about this. lol</description>
		<content:encoded><![CDATA[<p>My husband would fall in love this website. We were recently talking about this. lol</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: wael kfouri</title>
		<link>http://christinearena.com/2009/11/dole-v-bananas/comment-page-1/#comment-113</link>
		<dc:creator>wael kfouri</dc:creator>
		<pubDate>Mon, 04 Jan 2010 03:36:00 +0000</pubDate>
		<guid isPermaLink="false">http://christinearena.com/?p=247#comment-113</guid>
		<description>Clearly your open minded and receptive to other ideas. Many people in the online community are a little more totalitarian. im gonna bookmark ur site ;)  Of course-- and I probably shouldn&#039;t even have to say this-- people are free to run their own blogs as they see fit. But I get the highest value from blogs where either  the author&#039;s writing is so outstanding that the lack of comments isn&#039;t material a combination of good writing and good comments leaving my personal Research blog if you dont mind  &lt;a href=&quot;http://waelkfoury.teramatrix.com/wael-kfoury-biography/&quot; title=&quot;wael kfoury biography&quot; rel=&quot;nofollow&quot;&gt;wael kfoury&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Clearly your open minded and receptive to other ideas. Many people in the online community are a little more totalitarian. im gonna bookmark ur site <img src='http://christinearena.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />   Of course&#8211; and I probably shouldn&#8217;t even have to say this&#8211; people are free to run their own blogs as they see fit. But I get the highest value from blogs where either  the author&#8217;s writing is so outstanding that the lack of comments isn&#8217;t material a combination of good writing and good comments leaving my personal Research blog if you dont mind  <a href="http://waelkfoury.teramatrix.com/wael-kfoury-biography/" title="wael kfoury biography" rel="nofollow">wael kfoury</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Althea Leffew</title>
		<link>http://christinearena.com/2009/11/dole-v-bananas/comment-page-1/#comment-110</link>
		<dc:creator>Althea Leffew</dc:creator>
		<pubDate>Sun, 03 Jan 2010 16:47:32 +0000</pubDate>
		<guid isPermaLink="false">http://christinearena.com/?p=247#comment-110</guid>
		<description>Thanks very much for sharing this interesting post. I am just starting up my own blog and this has given me inspiration to what I can achieve.</description>
		<content:encoded><![CDATA[<p>Thanks very much for sharing this interesting post. I am just starting up my own blog and this has given me inspiration to what I can achieve.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jeffie Daras</title>
		<link>http://christinearena.com/2009/11/dole-v-bananas/comment-page-1/#comment-79</link>
		<dc:creator>Jeffie Daras</dc:creator>
		<pubDate>Mon, 28 Dec 2009 23:56:41 +0000</pubDate>
		<guid isPermaLink="false">http://christinearena.com/?p=247#comment-79</guid>
		<description>Keep up the good work!</description>
		<content:encoded><![CDATA[<p>Keep up the good work!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Movieresposto</title>
		<link>http://christinearena.com/2009/11/dole-v-bananas/comment-page-1/#comment-48</link>
		<dc:creator>Movieresposto</dc:creator>
		<pubDate>Wed, 23 Dec 2009 19:06:42 +0000</pubDate>
		<guid isPermaLink="false">http://christinearena.com/?p=247#comment-48</guid>
		<description>Could you Please</description>
		<content:encoded><![CDATA[<p>Could you Please</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: lukesky</title>
		<link>http://christinearena.com/2009/11/dole-v-bananas/comment-page-1/#comment-19</link>
		<dc:creator>lukesky</dc:creator>
		<pubDate>Wed, 09 Dec 2009 15:02:22 +0000</pubDate>
		<guid isPermaLink="false">http://christinearena.com/?p=247#comment-19</guid>
		<description>Thanks a lot man</description>
		<content:encoded><![CDATA[<p>Thanks a lot man</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: flashy Mc loop</title>
		<link>http://christinearena.com/2009/11/dole-v-bananas/comment-page-1/#comment-16</link>
		<dc:creator>flashy Mc loop</dc:creator>
		<pubDate>Thu, 03 Dec 2009 15:29:11 +0000</pubDate>
		<guid isPermaLink="false">http://christinearena.com/?p=247#comment-16</guid>
		<description>you just found a new daily reader</description>
		<content:encoded><![CDATA[<p>you just found a new daily reader</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: christine</title>
		<link>http://christinearena.com/2009/11/dole-v-bananas/comment-page-1/#comment-10</link>
		<dc:creator>christine</dc:creator>
		<pubDate>Sat, 28 Nov 2009 00:23:17 +0000</pubDate>
		<guid isPermaLink="false">http://christinearena.com/?p=247#comment-10</guid>
		<description>Thanks for your comment, Becky. I did see Gertten&#039;s film and have been following the case online. Personally I found the company&#039;s aggressive legal strategy (sue for defamation first, ask questions later) irritating, but typical for some large corporations. Gertten says that during the time period when the two cease and desist letters were sent by Dole attorneys neither Dole executives nor the attorneys involved had even seen the film. Ha! You can read both letters, along with a complete timeline of the legal battle between Dole and Gertten&#039;s team here: http://www.bananasthemovie.com/bananas-under-fire-timeline

My analysis is that Dole mismanaged this issue. It approached Gertten as the enemy, rather than as a stakeholder. As a result, Gertten fought back by starting a grassroots movement against Dole and Gertten won: People loved the film. Gertten filed a cross-complaint against Dole. Swedish hamburger chains stopped selling Dole fruit. Dole&#039;s actions were described in the media as &quot;a total PR failure.&quot; Under pressure, the company dropped the lawsuit. The end.</description>
		<content:encoded><![CDATA[<p>Thanks for your comment, Becky. I did see Gertten&#8217;s film and have been following the case online. Personally I found the company&#8217;s aggressive legal strategy (sue for defamation first, ask questions later) irritating, but typical for some large corporations. Gertten says that during the time period when the two cease and desist letters were sent by Dole attorneys neither Dole executives nor the attorneys involved had even seen the film. Ha! You can read both letters, along with a complete timeline of the legal battle between Dole and Gertten&#8217;s team here: <a href="http://www.bananasthemovie.com/bananas-under-fire-timeline" rel="nofollow">http://www.bananasthemovie.com/bananas-under-fire-timeline</a></p>
<p>My analysis is that Dole mismanaged this issue. It approached Gertten as the enemy, rather than as a stakeholder. As a result, Gertten fought back by starting a grassroots movement against Dole and Gertten won: People loved the film. Gertten filed a cross-complaint against Dole. Swedish hamburger chains stopped selling Dole fruit. Dole&#8217;s actions were described in the media as &#8220;a total PR failure.&#8221; Under pressure, the company dropped the lawsuit. The end.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Becky</title>
		<link>http://christinearena.com/2009/11/dole-v-bananas/comment-page-1/#comment-9</link>
		<dc:creator>Becky</dc:creator>
		<pubDate>Fri, 27 Nov 2009 21:18:30 +0000</pubDate>
		<guid isPermaLink="false">http://christinearena.com/?p=247#comment-9</guid>
		<description>Interesting topic for debate, especially considering the infamous U.S./Latin American legacy in relation to bananas, Chiquita et al. Was wondering if you&#039;ve seen the film, Christine, and if so, whether you have an opinion on it, the merits of the case, etc. Anybody else?</description>
		<content:encoded><![CDATA[<p>Interesting topic for debate, especially considering the infamous U.S./Latin American legacy in relation to bananas, Chiquita et al. Was wondering if you&#8217;ve seen the film, Christine, and if so, whether you have an opinion on it, the merits of the case, etc. Anybody else?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Xbox 360 Fan</title>
		<link>http://christinearena.com/2009/11/dole-v-bananas/comment-page-1/#comment-8</link>
		<dc:creator>Xbox 360 Fan</dc:creator>
		<pubDate>Fri, 27 Nov 2009 14:18:06 +0000</pubDate>
		<guid isPermaLink="false">http://christinearena.com/?p=247#comment-8</guid>
		<description>Thanks for the informative article - I had fun reading it! I always love your blog. :)</description>
		<content:encoded><![CDATA[<p>Thanks for the informative article &#8211; I had fun reading it! I always love your blog. <img src='http://christinearena.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
</channel>
</rss>

