About

Christine is co-founder and CEO of sparkUp, start-up stakeholder engagement technology company. She is also an award-winning author, syndicated blogger and corporate strategist. In 2003 Christine was the first researcher to draw a definitive correlation between the authentic pursuit of social and environmental purpose and high performance in companies. Since then she has conducted multiple groundbreaking studies designed to reframe the business case for corporate responsibility; uncover the variables that make or break the bonds of trust; and define a clear distinction between winning versus losing strategic approaches.

The crux of Christine’s research findings play out in her books, essays and articles, including: The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now (Collins, 2007), Cause for Success: 10 Companies That Put Profits Second and Came in First (New World Library, 2004), Corporate America’s Big (Trust) Problem: And How to Fix it For Good (ChangeThis, 2009) and Debunking the Myth of Sustainable Brands (3BL Media, 2009). Christine’s “Case in Point” blog, which separates the strategies and companies that make a positive difference from those that don’t, is currently published on business news websites including Christian Science Monitor, Global Post, Fast Company, 3BL Media and APEsphere. Christine is also a contributor to Ethical Corporation magazine, an advisor to select cleints and a speaker to academic and business audiences worldwide.

Through all of her work, Christine’s purpose is to serve as a trust agent for corporate radicals. Now more than ever before, the public needs to understand the importance of investing in, buying from and otherwise supporting corporations that authentically embrace sustainable business models. People also need to know which companies to avoid, which industries are failing to meet stakeholder demands, and how to tell the difference between true and false corporate responsibility. Christine’s work has raised awareness of these key issues and encouraged higher level of transparency from some of the world’s largest corporations, including Shell, Dole, Nestlé Water Corporation and many others.

Christine holds a Masters degree in business and cultural anthropology from New York University. She lives in San Francisco.