About

Christine is an award-winning author, syndicated blogger and corporate strategist focused on helping industry leaders win trust, inspire employees, and achieve triple bottom-line growth. In 2011, Christine was named a “Top 100 Thought Leader In Trustworthy Business” by Trust Across America, an organization that provides a framework for companies to improve trustworthy behavior, and highlights role models who exhibit high levels of integrity. In 2010, she co-created SparkUp, a next-generation engagement tool that provides companies with a new way of interacting with stakeholders and doing real-time research. In 2004, Christine won a Nautilus Award for writing the most “inspirational business book of the year.” And in 2003, she drew the first definitive academic correlation between the authentic pursuit of social and environmental purpose and high performance in companies.

During the past decade Christine has conducted multiple research studies that help reframe the business case for corporate responsibility and separate winning from losing strategic approaches. The crux of her research findings play out in her books, essays and articles, including: The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now (Collins, 2007), Cause for Success: 10 Companies That Put Profits Second and Came in First (New World Library, 2004), Corporate America’s Big (Trust) Problem: And How to Fix it For Good (ChangeThis, 2009) and Corporate Disgrace and the Magic of Candor (Christian Science Monitor, 2010). Christine’s “Case in Point” blog is currently published on business news websites including Christian Science Monitor, Global Post, Fast Company, 3BL Media and APEsphere. She is also a contributor to Ethical Corporation magazine, an advisor to select cleints and a speaker to academic and business audiences worldwide.

Christine’s work has raised awareness of key issues and encouraged higher levels of transparency from some of the world’s largest corporations, including Shell, Dole, Nestlé, Kraft, Wall Mart, Microsoft and many others. She started her career in market research, having worked for Faith Popcorn’s BrainReserve and subsequently launched her own research firm, IF. Christine holds a Masters degree in business and cultural anthropology from New York University and lives in San Francisco with her family.