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	<title>Christine Arena &#187; writing</title>
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	<link>http://christinearena.com</link>
	<description>Christine Arena</description>
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			<item>
		<title>Manifestos</title>
		<link>http://christinearena.com/2009/09/manifestos/</link>
		<comments>http://christinearena.com/2009/09/manifestos/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 23:41:10 +0000</pubDate>
		<dc:creator>christine</dc:creator>
				<category><![CDATA[projects]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[published]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://christinearena.com/?p=84</guid>
		<description><![CDATA[Get the full picture on some of Christine&#8217;s most provocative projects.


]]></description>
			<content:encoded><![CDATA[<p>Get the full picture on some of Christine&#8217;s most provocative projects.</p>
<p><a class="wpGallery" href="http://christinearena.com/wp-content/uploads/2009/11/59-2.05.CorporateReputation.pdf" target="_self"><img class="alignnone size-full wp-image-210" title="how2fix" src="http://christinearena.com/wp-content/uploads/2009/09/how2fix.jpg" alt="how2fix" width="573" height="319" /></a></p>
<p><a class="wpGallery" href="http://christinearena.com/wp-content/uploads/2009/11/31-1.02.CorporateGoodness.pdf" target="_self"><img class="alignnone size-full wp-image-211" title="goodness" src="http://christinearena.com/wp-content/uploads/2009/09/goodness.jpg" alt="goodness" width="573" height="319" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>As Seen In</title>
		<link>http://christinearena.com/2009/09/as-seen-in/</link>
		<comments>http://christinearena.com/2009/09/as-seen-in/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 16:42:46 +0000</pubDate>
		<dc:creator>christine</dc:creator>
				<category><![CDATA[projects]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[published]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://christinearena.com/?p=90</guid>
		<description><![CDATA[USA Today
“Businesses Grow More Socially Conscious”



M

Forbes Magazine
”Responsibility Pays”

M

Investor’s Business Daily
”The Right Stuff and Profit”

M

Bloomberg
”Profit and Purpose”

M

Worth magazine
“Louder Than Words”

M

NPR
“Some Companies Put Purpose Ahead of Profit”

M

Harvard Business Review 
HBR 2006 Reading List
]]></description>
			<content:encoded><![CDATA[<h3><strong><a class="wpGallery" href="http://www.usatoday.com/money/companies/2007-02-14-high-purpose-usat_x.htm" target="_blank">USA Today</a></strong></h3>
<p>“Businesses Grow More Socially Conscious”</p>
<p><a class="wpGallery" href="http://www.usatoday.com/money/companies/2007-02-14-high-purpose-usat_x.htm" target="_blank"><img class="alignnone size-full wp-image-92" title="high-purpose-comp-large" src="http://christinearena.com/wp-content/uploads/2009/09/high-purpose-comp-large.jpg" alt="high-purpose-comp-large" width="240" height="212" /></a></p>
<h1><span style="color: #993300;"><strong><img class="alignnone size-full wp-image-124" title="spacer" src="http://christinearena.com/wp-content/uploads/2009/09/spacer.jpg" alt="spacer" width="396" height="25" /><br />
</strong></span></h1>
<p><span style="color: #ffffff;">M</span></p>
<p><a class="wpGallery" href="http://www.forbes.com/leadership/2007/11/12/corporate-philanthropy-projects-lead-citizen-cx_mk_1112donors.html" target="_blank"><img class="alignnone size-full wp-image-94" title="forbes_home_logo" src="http://christinearena.com/wp-content/uploads/2009/09/forbes_home_logo.gif" alt="forbes_home_logo" width="150" height="49" /></a></p>
<h3><strong><a class="wpGallery" href="http://www.forbes.com/leadership/2007/11/12/corporate-philanthropy-projects-lead-citizen-cx_mk_1112donors.html" target="_blank">Forbes Magazine</a></strong></h3>
<p>”Responsibility Pays”</p>
<h1><span style="color: #993300;"><strong><strong><img title="spacer" src="http://christinearena.com/wp-content/uploads/2009/09/spacer.jpg" alt="spacer" width="396" height="25" /></strong></strong></span></h1>
<p><span style="color: #ffffff;">M</span></p>
<p><a class="wpGallery" href="http://www.blnz.com/news/2008/08/08/Right_Stuff_Profit_6064.html" target="_blank"><img class="alignnone size-full wp-image-95" title="blnz_Logo" src="http://christinearena.com/wp-content/uploads/2009/09/blnz_Logo.gif" alt="blnz_Logo" width="138" height="31" /></a></p>
<h3><strong><a class="wpGallery" href="http://www.blnz.com/news/2008/08/08/Right_Stuff_Profit_6064.html" target="_blank">Investor’s Business Daily</a></strong></h3>
<p>”The Right Stuff and Profit”</p>
<h1><span style="color: #993300;"><strong><strong><img title="spacer" src="http://christinearena.com/wp-content/uploads/2009/09/spacer.jpg" alt="spacer" width="396" height="25" /></strong></strong></span></h1>
<p><span style="color: #ffffff;">M</span></p>
<p><a class="wpGallery" href="http://www.bloomberg.com/apps/news?pid=20601088&amp;sid=aZROSKZR3TVg&amp;refer=home" target="_blank"><img class="alignnone size-full wp-image-96" title="bg_logo" src="http://christinearena.com/wp-content/uploads/2009/09/bg_logo.png" alt="bg_logo" width="309" height="42" /></a></p>
<h3><strong><a class="wpGallery" href="http://www.bloomberg.com/apps/news?pid=20601088&amp;sid=aZROSKZR3TVg&amp;refer=home" target="_blank">Bloomberg</a></strong></h3>
<p>”Profit and Purpose”</p>
<h1><span style="color: #993300;"><strong><strong><img title="spacer" src="http://christinearena.com/wp-content/uploads/2009/09/spacer.jpg" alt="spacer" width="396" height="25" /></strong></strong></span></h1>
<p><span style="color: #ffffff;">M</span></p>
<p><a class="wpGallery" href="http://www.high-purpose.com/CA_worth.pdf" target="_blank"><img class="alignnone size-full wp-image-97" title="CA_worth-1" src="http://christinearena.com/wp-content/uploads/2009/09/CA_worth-1.jpg" alt="CA_worth-1" width="240" height="320" /></a></p>
<h3><strong><a href="http://www.high-purpose.com/CA_worth.pdf">Worth magazine</a></strong></h3>
<p>“Louder Than Words”</p>
<h1><span style="color: #993300;"><strong><strong><img title="spacer" src="http://christinearena.com/wp-content/uploads/2009/09/spacer.jpg" alt="spacer" width="396" height="25" /></strong></strong></span></h1>
<p><span style="color: #ffffff;">M</span></p>
<p><a class="wpGallery" href="http://www.npr.org/templates/story/story.php?storyId=4223147" target="_blank"><img class="alignnone size-full wp-image-98" title="nprlogo_138x46" src="http://christinearena.com/wp-content/uploads/2009/09/nprlogo_138x46.gif" alt="nprlogo_138x46" width="138" height="46" /></a></p>
<h3><strong><a class="wpGallery" href="http://www.npr.org/templates/story/story.php?storyId=4223147" target="_blank">NPR</a></strong></h3>
<p>“Some Companies Put Purpose Ahead of Profit”</p>
<h1><span style="color: #993300;"><strong><strong><img title="spacer" src="http://christinearena.com/wp-content/uploads/2009/09/spacer.jpg" alt="spacer" width="396" height="25" /></strong></strong></span></h1>
<p><span style="color: #ffffff;">M</span></p>
<p><a class="wpGallery" href="http://www.high-purpose.com/HBR2006_Rlist.pdf" target="_blank"><img class="alignnone size-full wp-image-99" title="HBR2006_Rlist" src="http://christinearena.com/wp-content/uploads/2009/09/HBR2006_Rlist.gif" alt="HBR2006_Rlist" width="142" height="111" /></a></p>
<h3><strong><a class="wpGallery" href="http://www.high-purpose.com/HBR2006_Rlist.pdf" target="_blank">Harvard Business Review </a></strong></h3>
<p>HBR 2006 Reading List</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Ten Articles</title>
		<link>http://christinearena.com/2009/09/top-ten-articles/</link>
		<comments>http://christinearena.com/2009/09/top-ten-articles/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 23:32:44 +0000</pubDate>
		<dc:creator>christine</dc:creator>
				<category><![CDATA[writing]]></category>
		<category><![CDATA[published]]></category>

		<guid isPermaLink="false">http://christinearena.com/?p=82</guid>
		<description><![CDATA[1.  Debunking the Myth of ‘Sustainable Brands’
2. The SRI Industry&#8217;s Big Debate
3. The Bravest Brands 
4.  The CSR Industry’s Lost Cause
5.  Where&#8217;s the Love?
6.  Foremost World-Changing Agencies
7.  CSR Debates &#8220;Capitalism: A Love Story&#8221;
8. At Timberland, Candor Moves the Dial
9.  Finding Faith in the Food Industry
10.  New York&#8217;s Green Giant
]]></description>
			<content:encoded><![CDATA[<p>1.  <a href="http://3blmedia.com/blog/Christine-Arena/Debunking-Myth-Sustainable-Brands" target="_blank">Debunking the Myth of ‘Sustainable Brands’</a></p>
<p>2. <a href="http://www.ethicalcorp.com/content.asp?ContentID=6681#EC-middle" target="_blank">The SRI Industry&#8217;s Big Debate</a></p>
<p>3. <a href="http://www.fastcompany.com/blog/christine-arena/bravest-brands/bravest-brands" target="_blank">The Bravest Brands</a> </p>
<p>4.  <a href="http://www.apesphere.com/blog/19/2009/05/12/The_CSR_Industryrsquos_Lost_Cause" target="_blank">The CSR Industry’s Lost Cause</a></p>
<p>5.  <a href="http://www.fastcompany.com/blog/christine-arena/bravest-brands/wheres-love" target="_blank">Where&#8217;s the Love?</a></p>
<p>6.  <a href="http://www.fastcompany.com/blog/christine-arena/case-point/foremost-world-changing-agencies" target="_blank">Foremost World-Changing Agencies</a></p>
<p>7.  <a href="http://3blmedia.com/blog/Christine-Arena/CSR-Debates-Capitalism-Love-Story" target="_blank">CSR Debates &#8220;Capitalism: A Love Story&#8221;</a></p>
<p>8. <a href="http://www.fastcompany.com/blog/christine-arena/case-point/timberland-candor-moves-dial" target="_blank">At Timberland, Candor Moves the Dial</a></p>
<p>9.  <a href="http://www.apesphere.com/blog/61/2009/09/14/Finding_Faith_in_the_Food_Industry" target="_blank">Finding Faith in the Food Industry</a></p>
<p>10.  <a href="http://urbanrevision.org/2009/10/the-empire-state-building-revisioned/#more-1179" target="_blank">New York&#8217;s Green Giant</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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